Hi, this is Izumitani from the Ehime Film Commission!
Markets like Hong Kong FILMART often reflect the latest trends and shifts in the film and media industry. By analyzing these trends, we can get a glimpse of where the industry is headed. As I explored the venue, I noticed three major trends that stood out.
1. The Rise of Anime
This was already evident at last year’s FILMART (and even before that), but anime continues to dominate not just in Asia, but also in Europe. The quality of anime productions is skyrocketing, and with that comes a variety of artistic styles—ranging from fantasy and dramatic realism to ultra-realistic and motion animation styles.
One possible reason behind this boom is that younger generations, both as creators and audiences, have grown up immersed in anime. This strong generational connection is pushing the industry forward. Additionally, anime has a natural compatibility with gaming, which expands its potential even further.
2. The Growing Diversity of Content
One thing that caught me by surprise was the diverse range of stories being told. Right at the entrance, where exhibitors showcase their biggest attractions, there were flashy decorations, giant monitors, and elaborate sets to draw attention.
As I walked past a massive screen, I suddenly noticed an animated scene of two male characters kissing. I stopped in my tracks.
It was a BL (Boys’ Love) anime—a genre I was aware of but not entirely accustomed to seeing in such a prominent space. A fellow attendee calmly explained, “It’s a form of fantasy storytelling.” That explanation stuck with me. It reminded me that storytelling is evolving in new directions, and content diversity is becoming more widely accepted.
3. The Miniaturization of Filmmaking Technology
In the past, studios and equipment needed to be large and complex. But that era seems to be fading.
Now, even a small iPhone camera can produce high-quality footage, and compact, automated cranes can handle camera movements programmed in advance. In fact, at one booth, the camera operator wasn’t even holding a camera—they were controlling everything from a PC.
Most of the equipment was simplified and connected to a computer, streamlining the entire process. Meanwhile, LED backgrounds could display moving imagery in real time, making non-linear editing even more seamless.
As the film industry faces ongoing labor shortages, technology like this allows for high-quality productions with smaller teams. The lines between professionals and amateurs may soon disappear, and even the distinction between theatrical releases and streaming content might become obsolete.
Looking Ahead
Rather than treating these global trends as separate from local filmmaking, it’s important to integrate these insights into regional productions. If we, as a film commission, can embrace these changes and adapt them to our own projects, it will open up new possibilities for filmmaking in our region. FILMART was a fascinating glimpse into where the future of filmmaking is headed—and I’m excited to see how we can apply these lessons moving forward! 🎬✨